On Marketing Your Business Using Old School Methods
posted on 19 January 2012 | posted in
Business and Finance
The Internet has dominated so much of our lives in the past decade, people can hardly remember what is was like before we could jump online to look for goods and services. There are still some good "old school" methods for marketing your business that in some cases can be more effective than Internet marketing - from roadside advertising to telesales to flyers. For a small local business it is still hard to beat good old flyer's. Putting up a flyer in a high traffic area such as a college campus or grocery store can generate a lot of customer traffic for a small business. Another good tactic is using business cards. Print up a large box of business cards. Leave them everywhere you go. Put them up on every bulletin board you see. Leave a small stack on counters in restaurants and other businesses. I once heard of a Realtor who would take a bunch of business cards to baseball games. When his team scored and the fans would jump up and cheer, he would throw a big handful in the air like confetti. Another great tactic is to find business that compliment your own and work together. I had a small business doing electrical repairs. I knew a gentleman who was a very popular carpenter. I asked him to throw any electrical work he ran across my way, and I would throw any carpentry work his way. We had a nice arrangement, and I made a lot of money from his referrals. The important thing about marketing your business is to think outside the box, and try some unconventional methods to make your business stand out.
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